One thing I promised myself when my journeys began was to do things that scared me.
This weekend I did something that scared me. I jumped into Startup Weekend Social Impact Edition with no plan and no idea what to expect, and emerged amid a solid team working well together around a good idea.
Friday night, I pitched an idea that I came up with on the spot. I wasn’t planning to pitch anything at all, but thought it would be a good experience to try it. My idea wasn’t selected, so I joined a team and prepared to work all weekend toward our goal and have a great time.
By Saturday afternoon, our project was in disarray. Disarray. Our initial market research — the part where we actually left the building and talked to people — indicated our product might not resonate with people. We knew we should pivot. But we didn’t agree on which direction.
I felt myself curling up inside and imagined spending all weekend just arguing about the product, without actually making a product. I didn’t know which direction we should go, I just wanted to spend the weekend making something. So I put my head down and kept coding. At worst, I figured, I’d make an app prototype that we could tweak when we settled on an idea.
Two of our team members left. I felt bleak. It was late afternoon, and we didn’t have much to show for it. And then suddenly (I’m not really sure what happened here), it turned around. We decided on an idea, which was close to our team lead’s original idea, and just went with it. No one seemed initially overjoyed, but from that moment we were okay and things started clicking.
We spoke with mentors. We iterated. We shared ideas and split up tasks and generally worked productively and well together. It was fun. I’m not sure what changed. It’s like the pit of despair opened up and there was a path and we decided to get up and walk down it to somewhere.
We worked productively until 11 p.m. Saturday and then disbanded for sleep or social life, reconvening on Sunday. We created and refined our pitch deck and finished web and app prototypes. Finally, we presented our pitch and demo to a panel. Our service seemed to strike some right notes, and we received constructive and thoughtful feedback.
On the whole, I think our presentation was a success and our proposal was viable — nearly unthinkable on Saturday afternoon. I’m not sure what will come next. But this was a valuable experience, and I’d do it again.
Key takeaways: It is so vitally important to seek customer and market validation early. Negative market feedback is a great opportunity to adapt and learn. Sticking with a team instead of an idea is a great idea.